Most Popular cases

Authors: Balakrishnan, K;

Reference No: F&A0224 Pages: 8 Published on: 1, January, 1975

Abstract: Deals with the problem of equitable pricing in a situation where: 1) common facilities are shared by two groups of clientele, with a high incidence of joint costs; 2) the methods of pricing for the two groups are different? one group charged on an "actual cost" basis and the other on fixed ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0113 Pages: 13 Published on: 1, January, 1975

Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More

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Authors: Asopa, V N;

Reference No: CMA0320TEC Pages: 5 Published on: 22, April, 1975

Abstract: The note discusses fundamentals of linear programming which are illustrated with the help of a hypothetical example. ... More

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