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Most Popular cases

List of Most Popular Cases

  1. Amalgamation of BOB Limited with MUSCO

    Authors: Kuchhal, S C;

    Reference No: F&A0266 Pages: 9 Published on: 1, January, 1975

    Abstract: Deals with the issues involved in the amalgamation of the Bank of Baroda Limited with Mahindra Ugine Steel Company, particularly those relating to the worth and value of BOB shares in exchange for shares of MUSCO. ... More

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  2. Urmi Pharmaceutical Company (D)

    Authors: Vora, M N;

    Reference No: MAR0285(D) Pages: 52 Published on: 1, January, 1975

    Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More

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  3. L&T Contactors

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0168 Pages: 19 Published on: 1, January, 1975

    Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More

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  4. ALH: Amardeep Electricals **

    Authors: Rao, T V;

    Reference No: OB0002 Pages: 1 Published on: 1, January, 1975

    Abstract: This is one of a series of cases describing the career background of a high?achievement oriented small industry entrepreneur. It is useful for studying the behaviour background of small industry entrepreneurs. ... More

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