Reference No: F&A0064Pages: 7Published on: 1, January, 1966
Abstract: The executives of the company review their project proposal evaluation systems, discuss the procedure to be employed for ascertaining the cost of capital, and consider the problems in measuring its cost. ... More
Reference No: MAR0070Pages: 8Published on: 1, January, 1966
Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More
Reference No: CMA0022Pages: 9Published on: 1, January, 1966
Abstract: Deals with the problem of procurement of milk from rural areas distribution to urban areas. It focuses on the problem of seasonality, price, contractual responsibilities, dealing with the rural producers. ... More
Reference No: ECO0011(A)Pages: 11 Published on: 1, January, 1966
Abstract: This case, which is the first in the series, gives background information on the problem, the problem itself, and the report of Analyst (A) on the demand for electric motors. The company was interested in taking up manufacture of electric motors as a new line of business and example the ... More
Reference No: CMA0084Pages: 5Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organisations viz. procurement. The specific aspect covered in this case is local sale of milk before it is despatched to the dairy. An example of a village milk producers cooperative society is quoted. The comments of the ... More
Reference No: PROD0032Pages: 37 Published on: 1, January, 1966
Abstract: A large printing press employing about six hundred persons is operating like a service organization for a state government. There is a large backlog of orders in some sections of the press, whereas some other sections are having excess capacity. The management is working under several constraints, particularly under several ... More
Reference No: BP0001(A)Pages: 17Published on: 1, January, 1966
Abstract: A small soft-drinks company faces losses because of declining sales. All facets of the business are examined to see what changes might correct the difficulties. ... More