Most Popular cases

Authors: Vora, M N;

Reference No: MAR0285(G) Pages: 7 Published on: 1, January, 1985

Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Shukla, P R; Gandhi, Shailesh;

Reference No: PROD0192(B) Pages: 12 Published on: 1, January, 1985

Abstract: The case can be used for discussing an effective management control system for projects. Aspects such as selection of project team, preparation of network diagrams, budgeting, activity planning at the site, coding, reporting, etc can be discussed. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Ravichandran, N;

Reference No: QM0200 Pages: 8 Published on: 1, January, 1985

Abstract: The case describes a situation where a decision regarding the publications of a manuscript needs to be made. The problem is complicated in view of the uncertainty associated with the demand. The case can be used to illustrate the uncertainties of a decisionmaking situation. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Desai, Bhupat M;

Reference No: CMA0616 Pages: 24 Published on: 1, January, 1985

Abstract: This case deals with the problem of linkage between inputs distribution credit and credit given to the farmers by the banking institutions in India. Quantitative and qualitative data are provided to analyse this problem in the cooperative credit structure in a backward taluka in Sabarkantha district of Gujarat with a ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Balakrishnan, K;

Reference No: F&A0374 Pages: 4 Published on: 1, January, 1985

Abstract: Deals with the process of full cost determination in a typical job order industry through a series of allocations, apportionments and absorptions. Sufficient data are provided for students to work out specific cost figures. However, the various steps and bases adopted by the company for its cost accounting can be ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Nathan, S V; Bhandari, Labdhi R;

Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+