Reference No: CMA0019Pages: 9Published on: 1, January, 1964
Abstract: The manager of the cotton ginning factory is considering whether he should replace old gins with modern ones. The teaching focus is on the problems of processing the innovation needed. ... More
Reference No: MAR0015(A)Pages: 5Published on: 1, January, 1964
Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More
Reference No: OB0016Pages: 6Published on: 1, January, 1964
Abstract: The executive director is trying to decide whether to implement a central training scheme for the recently decentralized group of companies comprising HAFE. The training centre issue focuses on the problems and implications of decentralization and how inter-group rivalries affect decision-making in this area. ... More