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Most Popular cases

List of Most Popular Cases

  1. ULTRON: Managing Warehouse Space and Item Obsolescence

    Authors: Roy, Debjit; Pratap, Mayank; Raj, Premm H;

    Reference No: PROD0317 Pages: 12 Published on: 10, April, 2018

    Abstract: Several white goods companies are grappling with issues such as short product life-cycle and high item obsolescence rates. This case analyzes several strategies to overcome item obsolescence, standardize put-away and picking operations and overcome challenges with low picker efficiency at white-goods warehouses. ... More

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  2. Jain Engineering Company**

    Authors: Khurana, Rakesh; Vora, M N;

    Reference No: MAR0110 Pages: 20 Published on: 1, January, 1974

    Abstract: This case deals with application of quantitative techniques and models for decision problems in sales management, like sales compensation structure, quota determination, etc. ... More

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  3. Designing a Customer Loyalty Programme for a Fast Growing Hyper Market in India (B)*

    Authors: Krishnamoorthy, Srikumar;

    Reference No: MAR0499(B) Pages: 19 Published on: 4, February, 2019

    Abstract: Fast Growing Hyper Market (FGHM), a hypermarket format retailer in India, grew from one to seven hypermarket stores in a span of last two years, achieving a healthy market share of 20% in 2014. The company planned to expand aggressively, throughout India, in the fast growing modern retail format market. FGHM had ... More

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  4. Bingo Brands - Price Sensitivity Study (C): Data Analysis

    Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Vyas, Preeta H; Saha, Jahar;

    Reference No: MAR0358(C) Pages: 9 Published on: 8, November, 2004

    Abstract: The Director of National Institute of Tobacco was faced with the decision problem of pricing of mini cigarettes in India with a focus on likely recommendation to government regarding excise duty (For details refer to Bingo Brands A and B). The case describes the research design and the results obtained ... More

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  5. Venky Toys

    Authors: Kalro, A H; Raghuram, G;

    Reference No: QM0227 Pages: 2 Published on: 1, January, 1991

    Abstract: This is a two variable problem in LP that can be used as an introductory case. It also has interesting issues related to shadow process, as well as scope for discussion on marginal contribution benefit versus average contribution benefit. ... More

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  6. Planning and Implementation (HYVP): Decision Under Uncertainty

    Authors: Madappa, P P; Malya, M Meenakshi;

    Reference No: CMA0169 Pages: 10 Published on: 21, March, 1969

    Abstract: In June 1969, agriculture in Thanjavur district of Madras state was facing an unprecedented draught. Due to an unforeseen delay of monsoon in catchment areas, Cauvery reservoirs had reached an all time low. The 'Granary of South' as the district was known from time immemorial, was threatened with famine. The problem ... More

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