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Authors: Kaul, Asha; Chaudhri, Vidhi;

Reference No: COMM0012 Pages: 11 Published on: 16, November, 2015

Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More

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