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List of Most Popular Cases

  1. Shaft Equipment Company Limited

    Authors: Matthai, Ravi J;

    Reference No: MAR0077 Pages: 5 Published on: 1, January, 1967

    Abstract: An industrial equipment marketing company which markets mining machinery to the coal mines decides to sell boots and uniforms for miners. The company perceives these products as consonant with the rest of its product mix on the ground that they will involve "industrial marketing" to the coal companies. After the ... More

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  2. Bird and Company**

    Authors: Tripathi, D;

    Reference No: ECO0078 Pages: 12 Published on: 1, January, 1966

    Abstract: An account of the growth and evolution of Bird and Company, and their management practices. ... More

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