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List of Most Popular Cases

  1. MMTC Limited: 1992 (B)

    Authors: Chhokar, Jagdeep S; Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0302(B) Pages: 6 Published on: 1, January, 1994

    Abstract: The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely sharp fall in its turnover in mid 1992, due to the liberalization and restructuring of the ... More

  2. Chilli in Soup (A)

    Authors: Bandyopadhyay, T.; Raghuram, G; Sisodia, Neeraj;

    Reference No: CMA0811(A) Pages: 26 Published on: 1, January, 2005

    Abstract: Chilli is the main earner in the Indian spices export basket. In 2003,, incidents of adulteration of chilli powder (using carcinogenic dyes) by some unscrupulous and careless exporters led to large-scale product recalls in the UK and tainted the image of the Indian spice export industry. This resulted in a complete ... More

  3. Jagat Mills (C)

    Authors: Verma, Pramod;

    Reference No: P&IR0040(C) Pages: 7 Published on: 1, January, 1975

    Abstract: The case Jagat Mills (A) to (D) are expected to be run as exercises in the determination of salary structure. Case (A) refers to the background to the problem of salary determination in Jagat Mills. Case (B) discusses the possible methodology to be employed in formulating salary structure and the ... More

  4. Jagat Mills (A)

    Authors: Verma, Pramod;

    Reference No: P&IR0040(A) Pages: 3 Published on: 1, January, 1975

    Abstract: The case Jagat Mills (A) to (D) are expected to be run as exercises in the determination of salary structure. Case (A) refers to the background to the problem of salary determination in Jagat Mills. Case (B) discusses the possible methodology to be employed in formulating salary structure and the ... More

  5. Rekha Engineering Company

    Authors: Verma, Pramod;

    Reference No: P&IR0061 Pages: 12 Published on: 1, January, 1971

    Abstract: This case refers to the existing wage differentials at the plant level. It focuses on intradepartmental and interdepartmental differentials. The need for job evaluation is seen as the basic problem. ... More

  6. TI Cycles: New Product Strategy (B)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: MAR0352(B) Pages: 18 Published on: 1, January, 2003

    Abstract: The case describes the market research carried out by TI Cycles for assessing the opportunity available for geared bicycles in India. It presents the background of the company, its marketing function, the new product development process, and the performance till 1996-97. The case provides a detailed plan for market research ... More

  7. MMTC Limited: 1992 (A)

    Authors: Chhokar, Jagdeep S; Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0302(A) Pages: 18 Published on: 17, November, 1994

    Abstract: It is a case of a large trading company faced with a radically changed economic environment. The case describes the situation of MMTC Limited, a public sector company under the Ministry of Commerce, in mid 1992. The economic environment in India was changing rapidly due to restructuring of the economy, and ... More

  8. Microsign Products

    Authors: Vohra, Neharika; Saxena, Siddharth;

    Reference No: OB0221 Pages: 8 Published on: 16, March, 2016

    Abstract: The case is about a micro to small manufacturing setup, Microsign, which has been in existence for the last thirty five years. Microsign has been growing year on year and generates a modest revenue of a little over 50 million. It proudly delivers highest quality products to its clients. The feature ... More

  9. Customer Value Management at Tata Steel

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0275 Pages: 12 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in TATA STEEL becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

  10. Swarup Engineers Limited

    Authors: Shukla, P R;

    Reference No: QM0194 Pages: 6 Published on: 1, January, 1984

    Abstract: This case describes an engineering firm that has grown in the last decade and increased its line of products. The case can be used to highlight the concept of "focused factory." ... More

  11. Shah Mills (B) **

    Authors: Cohen, A R;

    Reference No: OB0049(B) Pages: 2 Published on: 1, January, 1964

    Abstract: The managing director has a conversation with the new weaving master in which he tries to change the way he normally talks to his subordinates. ... More

  12. Measuring Contribution to the Organization: Knowledge Management at Tata Steel

    Authors: Verma, Sanjay;

    Reference No: CISG0081 Pages: 23 Published on: 13, September, 2004

    Abstract: The case explains the process of implementing knowledge management in an organization. Emphasis is on motivating people to participate in the movement through the use of formal reward system. ... More

  13. Crossword - Consumer Relationship Management

    Authors: Sinha, Piyush Kumar; Sood, Vandana;

    Reference No: MAR0368 Pages: 22 Published on: 27, December, 2005

    Abstract: Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive edge by maintaining a large database of regular and high value customers and ... More

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