Register / Login
All

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Organizational Behaviour
  2. Remove This Item Sector: Manufacturing
Clear All
Language
  1. English (245)
Product Type
  1. Case (356)
  4. Exercise (5)
  6. Technical Note (39)

Most Popular cases

List of Most Popular Cases

  1. Emami's Fair and Handsome Fairness Cream

    Authors: Sahoo, Debajani; Vyas, Preeta H;

    Reference No: MAR0386 Pages: 15 Published on: 20, August, 2007

    Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More

    Buy Case

  2. Caselets in Cost-Volume-Profit Analysis

    Authors: Balakrishnan, K;

    Reference No: F&A0372 Pages: 4 Published on: 1, January, 1985

    Abstract: This is a collection of four caselets in C-V-P analysis presented in the ascending order of difficulty moving from breakeven analysis with physical units to breakeven without physical units, and on to long term breakeven, cash breakeven, shutdown volume, and profit planning. ... More

    Buy Case

  3. Naroda Mills (A) **

    Authors: Cohen, A R;

    Reference No: OB0034(A) Pages: 6 Published on: 1, January, 1964

    Abstract: The general manager describes his problems with the chief engineer who does not delegate responsibility. The student identifies all the assumptions made by the general manager, and tries to decide what the general manager should do, and what the researcher should do next. ... More

    Buy Case

  4. Ryan's Dilemma

    Authors: Vohra, Neharika; Agarwalla, Smriti; Basoya; Snehil;

    Reference No: CIIE0012 Pages: 10 Published on: 12, July, 2018

    Abstract: The case narrates the experiences of a fresh MBA graduate, Ryan, from a top business school in India. After graduating, he joined his traditional family business with the aim to transform it, accelerate growth and start a new business line. Ryan starts several initiatives over one year but his efforts ... More

    Buy Case

  5. Banwari Lal and Subir Bose

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0286 Pages: 2 Published on: 1, January, 1985

    Abstract: Deals with the situation where a major retailer of consumer products is obtaining supplies through unauthorized channels. The problem is to motivate the retailer to deal with the authorized salesman and distributor. The case can be used for introducing issues pertaining to distribution channels and sales management. ... More

    Buy Case

  6. Urvashi Textile Mills**

    Authors: Vora, M N;

    Reference No: MAR0005 Pages: 7 Published on: 1, January, 1965

    Abstract: Dissatisfied with the present wholesaling system, the mill wants to change its distribution channels policy. It plans to bypass the wholesalers and go to upcountry semiwholesalers directly. The case includes the recommendations of a consultant as to why, how and what should be done with respect to the company's ... More

    Buy Case

  7. Britannia Khao World Cup Jao (A)

    Authors: Vyas, Preeta H; Kureshi, Sonal;

    Reference No: MAR0328(A) Pages: 10 Published on: 10, April, 1999

    Abstract: The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it's overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms ... More

    Buy Case

  8. naukri.com

    Authors: Sahay, Arvind;

    Reference No: MAR0360 Pages: 42 Published on: 1, June, 2005

    Abstract: A case on naukri.com that looks at the online recruitment advertisement market in India and the challenges that naukri.com faces in the light of the recent merger of two major competitors. These are in the area of pricing, sales force management, advertising, and more generally fighting a global ... More

    Buy Case

  9. Lubol India Limited (A)

    Authors: Banerjee, Bibek; Raghuram, G;

    Reference No: MAR0312(A) Pages: 9 Published on: 5, August, 1998

    Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector, announced by the government of India in the early 1990s, Lubol Petroleum Inc (USA) (LPI) was one of numerous multinational companies, which flocked to India. They entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More

    Buy Case

  10. Dr. Shekhar **

    Authors: Rao, T V;

    Reference No: OB0114 Pages: 10 Published on: 1, January, 1980

    Abstract: Dr Shekhar joins Navjivan Enterprises as a Behavioural Scientist in the Personnel Department, and, within a month of joining, resigns and leaves the organization. The factors responsible for his resignation are examined through a series of interviews with Dr Shekhar, and a few others associated with his work. The case ... More

    Buy Case

  11. Product Design Experience of Symphony (A)

    Authors: Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0345(A) Pages: 14 Published on: 14, August, 2002

    Abstract: The case describes the product design experience of "Symphony" brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, product design, sensing of reactions of potential customers, manufacturing, initial marketing strategy, test marketing, redesign ... More

    Buy Case

Items 16 to 30 of 414

per page

My Cart

You have no items
in your shopping cart.

video title

video content