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Most Popular cases

List of Most Popular Cases

  1. Kanpur Confectioneries Private Limited (A)

    Authors: Dixit, M R; Vandana Dixit;

    Reference No: BP0268(A) Pages: 6 Published on: 19, November, 2001

    Abstract: Mr. Alok Kumar Gupta is required to decide his company's response to a proposal for becoming a sub-contractor to A - One Confectioneries Private Limited (APL) a large national player in the biscuit industry with aspirations to be a leader in every region. The case describes the details of the ... More

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  2. Iron Ore Distribution for Steel Authority of India Limited

    Authors: Kalro, A H; Shukla, P R; Tripathy, Arabinda; Raghuram, G;

    Reference No: QM0226 Pages: 22 Published on: 1, January, 1992

    Abstract: This case is an application of linear programming with a transportation model structure. The objective is to arrive at an iron ore distribution plan between the sources of iron ore and the various steel plants of SAIL. Quality requirements in terms of satisfying the blast furnace specifications have also to ... More

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  3. Enercon India: Project Planning

    Authors: Mukherjee, Saral; Raghuram, G;

    Reference No: PROD0265 Pages: 32 Published on: 23, April, 2004

    Abstract: Enercon India Limited (EIL) is involved in setting up Wind Energy Converters (WECs) in several states of India. EIL offers customers a hassle free investment opportunity in the wind energy business through its "from concept to commissioning and beyond" strategy. In the backdrop of impressive growth, EIL is facing difficulties ... More

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  4. FoodWorld (D): Design of MIS

    Authors: Gupta, Achin; Parikh, Anurag; Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

    Reference No: MAR0325(D) Pages: 12 Published on: 1, January, 2000

    Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More

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  5. Pashu Khadya Company Limited

    Authors: Raghuram, G;

    Reference No: PROD0230 Pages: 4 Published on: 23, February, 1995

    Abstract: This case emphasizes the criteria of mode choice selection for raw material procurement of Pashu Khadya Company Limited (PKCL). PKCL is engaged in the business of animal feed manufacturing and imports its main raw material, rice bran, from Uttar Pradesh to four factories in Maharashtra. Different modes available from U. ... More

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  6. Standard Tile Company

    Authors: Balakrishnan, K;

    Reference No: F&A0303 Pages: 1 Published on: 1, January, 1977

    Abstract: Deals with a problem in material cost variance. Requires computation of price, mix and yield variances. ... More

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  7. Indian Products Limited (C): Data Analysis and Interference Building

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(C) Pages: 15 Published on: 14, December, 1994

    Abstract: The case can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in this case are for univariate, bivariate, and multivariate regression analysis. The context is that of a research ... More

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  8. Household Products (India) Limited (D)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(D) Pages: 10 Published on: 1, January, 1972

    Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More

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  9. Modern Bakeries (India) Limited, Ahmedabad (B)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0071 Pages: 15 Published on: 1, January, 1968

    Abstract: The case involves the students in a realistic situation wherein they have to understand the consumption behaviour and buying pattern of the consumers with regard to bread, and develop a distribution plan for a large public sector bakery set up in Ahmedabad, keeping fully in view the types of retail ... More

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  10. Kanpur Confectioneries Private Limited (B)

    Authors: Dixit, M R; Vandana Dixit;

    Reference No: BP0268(B) Pages: 8 Published on: 19, November, 2001

    Abstract: This case describes the experience of Kanpur Confectioneries Private Limited (KCPL), a family managed company, in being a contract manufacturer for A-One Confectioneries Private Limited. The alliance had worked to the advantage of KCPL. It had prospered as a profitable contract manufacturer. It had used the surplus to diversify into ... More

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  11. A-One Starch Products Limited (B): Marketing Planning for Liquid Glucose

    Authors: Jain, Abhinandan K; Saha, Jahar;

    Reference No: MAR0317(B) Pages: 13 Published on: 18, August, 1998

    Abstract: The Marketing manager of A-One was faced with the task of developing a marketing plan for Gluco-One for the next and subsequent years based on the information provided in the case. A-One Starch Products Limited, established in the 1930s, was a leading manufacturer of starch and its derivatives in India. ... More

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  12. Tobacco Purchase Logistics at CMC

    Authors: Raghuram, G;

    Reference No: QM0241 Pages: 15 Published on: 29, September, 2000

    Abstract: This case focuses on the issues of concern of the Tobacco Procurement Division of Cigarette Manufacturing Company (CMC). The primary concern was the buying of tobacco at the auction floors, followed by the logistics of processing and inventorying, prior to cigarette manufacture. Since tobacco constitute the single largest cost component, ... More

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  13. Paper and Paperboards (PPBs)

    Authors: Tewari, Devi D; Chokshi, S N;

    Reference No: CMA0714 Pages: 15 Published on: 1, January, 1993

    Abstract: The paper industry in India is highly capital intensive and has grown rapidly in the past. Interesting to note that the number of pulp and paper units have increased from 17 in the early 1950's to 250 in 1985, and production of paper and paperboards from 1,35,000 tonnes in 1951 to 15,00,000 tonnes in 1985 - a ... More

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  14. Karnataka Engineering Company Limited

    Authors: Raghuram, G; Mathew, Dilip;

    Reference No: PROD0221 Pages: 10 Published on: 1, January, 1992

    Abstract: This is a case about the primary decisions that were needed to be made in the nationwide distribution of scooters and mopeds manufactured at a plant in Karnataka. The manufacturer had to decide the states in which branches should be located, the best locations in each state, and what the ... More

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  15. Western Oil Limited (A)

    Authors: Soman, Chetan; Raghuram, G;

    Reference No: PROD0291(A) Pages: 19 Published on: 2, May, 2008

    Abstract: A typical problem in petroleum supply chains is to determine optimal jetty capacity. Western Oil Limited, a refinery in Western India was set for an expansion that would more than quadruple its capacity over the coming three years. This case examines how to expand the captive jetty capacity to match ... More

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