Reference No: BP0268(A)Pages: 6Published on: 19, November, 2001
Abstract: Mr. Alok Kumar Gupta is required to decide his company's response to a proposal for becoming a sub-contractor to A - One Confectioneries Private Limited (APL) a large national player in the biscuit industry with aspirations to be a leader in every region. The case describes the details of the ... More
Reference No: QM0226Pages: 22Published on: 1, January, 1992
Abstract: This case is an application of linear programming with a transportation model structure. The objective is to arrive at an iron ore distribution plan between the sources of iron ore and the various steel plants of SAIL. Quality requirements in terms of satisfying the blast furnace specifications have also to ... More
Reference No: MAR0325(D)Pages: 12Published on: 1, January, 2000
Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More
Reference No: PROD0265Pages: 32Published on: 23, April, 2004
Abstract: Enercon India Limited (EIL) is involved in setting up Wind Energy Converters (WECs) in several states of India. EIL offers customers a hassle free investment opportunity in the wind energy business through its "from concept to commissioning and beyond" strategy. In the backdrop of impressive growth, EIL is facing difficulties ... More
Reference No: PROD0230Pages: 4Published on: 23, February, 1995
Abstract: This case emphasizes the criteria of mode choice selection for raw material procurement of Pashu Khadya Company Limited (PKCL). PKCL is engaged in the business of animal feed manufacturing and imports its main raw material, rice bran, from Uttar Pradesh to four factories in Maharashtra. Different modes available from U. ... More
Reference No: MAR0303(C)Pages: 15Published on: 14, December, 1994
Abstract: The case can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in this case are for univariate, bivariate, and multivariate regression analysis. The context is that of a research ... More
Reference No: MAR0092(D)Pages: 10Published on: 1, January, 1972
Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More
Reference No: MAR0317(B)Pages: 13Published on: 18, August, 1998
Abstract: The Marketing manager of A-One was faced with the task of developing a marketing plan for Gluco-One for the next and subsequent years based on the information provided in the case. A-One Starch Products Limited, established in the 1930s, was a leading manufacturer of starch and its derivatives in India. ... More
Reference No: MAR0071Pages: 15Published on: 1, January, 1968
Abstract: The case involves the students in a realistic situation wherein they have to understand the consumption behaviour and buying pattern of the consumers with regard to bread, and develop a distribution plan for a large public sector bakery set up in Ahmedabad, keeping fully in view the types of retail ... More
Reference No: BP0268(B)Pages: 8Published on: 19, November, 2001
Abstract: This case describes the experience of Kanpur Confectioneries Private Limited (KCPL), a family managed company, in being a contract manufacturer for A-One Confectioneries Private Limited. The alliance had worked to the advantage of KCPL. It had prospered as a profitable contract manufacturer. It had used the surplus to diversify into ... More
Reference No: MAR0018Pages: 4Published on: 1, January, 1964
Abstract: In 1959, Mr. Vora's family, which has been in grain business, entered the business of processing and selling quick-cooking oats under the brand name Blossom. Even after effective improvements, sales remained sluggish and average below plant capacity. In spite of the losses, Mr. Vora was determined to succeed in this business. ... More
Reference No: QM0241Pages: 15Published on: 29, September, 2000
Abstract: This case focuses on the issues of concern of the Tobacco Procurement Division of Cigarette Manufacturing Company (CMC). The primary concern was the buying of tobacco at the auction floors, followed by the logistics of processing and inventorying, prior to cigarette manufacture. Since tobacco constitute the single largest cost component, ... More
Reference No: CMA0714Pages: 15Published on: 1, January, 1993
Abstract: The paper industry in India is highly capital intensive and has grown rapidly in the past. Interesting to note that the number of pulp and paper units have increased from 17 in the early 1950's to 250 in 1985, and production of paper and paperboards from 1,35,000 tonnes in 1951 to 15,00,000 tonnes in 1985 - a ... More
Reference No: PSG0102(A)Pages: 48Published on: 4, April, 2007
Abstract: Modernization of the Delhi and Mumbai airports had been considered as early as 1996 by the Airports Authority of India (AAI). In June 2003, the AAI board approved a modernization proposal. The two airports accounted for 47 per cent of the passenger traffic, 58 per cent of cargo traffic and 38 per cent of aircraft ... More
