Most Popular cases

Authors: Thomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar;

Reference No: MAR0492 Pages: 23 Published on: 28, July, 2017

Abstract: BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On 22 March 2016, Big Basket had secured Series D funding worth USD 150 million from the United Arab Emirates-based Abraaj group for driving its future growth. A few days ... More

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Authors: Sinha, Piyush Kumar; Sehgal, Amit;

Reference No: CFR0004 Pages: 20 Published on: 27, July, 2009

Abstract: The case looks at the decision options present before a new entrepreneur with regard to the unique concept of a non-vegetarian snack food. Opportunities exist in the market for B2B, retail, franchising, and licensing. However, the perishable nature of the product makes distribution and production difficult. The entrepreneur must ... More

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Authors: Mathur, Ajeet;

Reference No: BP0313(A) Pages: 4 Published on: 22, May, 2006

Abstract: ITC Limited was the first large Indian transnational firm to undertake significant diversification and restructuring as part of its corporate strategy. The diversification strategy was designed by visionary leaders and professional managers from within. The strategy required to be supported by generating profits from low margin high volume traditional businesses ... More

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Authors: Rattan, Rajesh; Khurana, Rakesh;

Reference No: MAR0151 Pages: 12 Published on: 1, January, 1976

Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More

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Authors: Sinha, Piyush Kumar; Abhishek;

Reference No: CFR0003 Pages: 19 Published on: 27, July, 2009

Abstract: Progressive Corporation has opened a chain of 40 rural retail stores spread in the states of Punjab, Haryana, Gujarat, Maharashtra, Andhra Pradesh, Tamil Nadu, West Bengal, and Orissa. The chain has been created in a mother-daughter format. These stores sell consumer as well as agri-products. A hub-and-spoke distribution network has been ... More

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Authors: Sinha, Piyush Kumar; Kar, Sanjay Kumar;

Reference No: CFR0002 Pages: 12 Published on: 2, May, 2007

Abstract: The case deals with issues related to the implementation of category management practices faced by Girish Food Store located in Ahmedabad. The store was facing new challenges posed by competition as well as a change in consumer dynamics. In order to provide better services to consumers and manage different product ... More

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Authors: Korwar, Ashok; Shah, Nayana;

Reference No: IMG0004 Pages: 21 Published on: 1, January, 1993

Abstract: This reviews the structure of the software industry in its global dimension, explores the global forces playing in it, details the strategies followed by Indian companies, and describes the nature of the buying process abroad. ... More

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Authors: Bhattacharjee, Sourindra; Desai, Bhupat M;

Reference No: CMA0757 Pages: 11 Published on: 1, January, 1997

Abstract: FFPL is a partnershio company floated by two groups which have complementary operations for fresh fruits marketing and processing. It perceive export opportunities for fruits to European and Middle East markets and hence approached on of the leadeip term-lending institutions for investment in fruit processing for this purpose. The case ... More

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Authors: George, P S;

Reference No: CMA0229(A) Pages: 13 Published on: 31, July, 1972

Abstract: This case deals with a proposal to set up a farm service centre, a farm-equipment and custom hiring centre in different parts of the state. The case can be used as an exercise in feasibility study. ... More

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Authors: Patel, S M; Patel, K.V.;

Reference No: CMA0167 Pages: 12 Published on: 19, April, 1969

Abstract: Relates to the market potential, share of the market, sales promotion efforts needed by a distributor dealing in oil engines lift irrigation machinery. The case also deals with efforts required for the introduction of a new product and role of brand image. ... More

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Authors: Desai, D.K.; Murty, A G K;

Reference No: CMA0140 Pages: 15 Published on: 1, January, 1967

Abstract: The case is based on the Government Policy regarding merchant exporters in the export business de-oiled groundnut cake. This case brings into focus the issues relating to separate functions performed by merchants vis-a-vis exports by manufacturers in that agricultural commodity. ... More

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Authors: Desai, D K; Murty, A.G. K;

Reference No: CMA0076 Pages: 10 Published on: 20, February, 1967

Abstract: The firm's dilemma regarding exports to U.K. in view of the changed cost structure, government desire to encourage exports to U.K. versus the conditions created due to bilateral agreements which promote exports to soft currency areas. ... More

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