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List of Most Popular Cases

  1. Kanpur Confectioneries Private Limited (A)

    Authors: Dixit, M R; Vandana Dixit;

    Reference No: BP0268(A) Pages: 6 Published on: 19, November, 2001

    Abstract: Mr. Alok Kumar Gupta is required to decide his company's response to a proposal for becoming a sub-contractor to A - One Confectioneries Private Limited (APL) a large national player in the biscuit industry with aspirations to be a leader in every region. The case describes the details of the ... More

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  2. Lilac Flour Mills

    Authors: Seshan, Suresh A; Ramanathan, K V;

    Reference No: F&A0067 Pages: 5 Published on: 1, January, 1965

    Abstract: This case is concerned with the problem of inventory valuation and pricing in a joint and byproducts situation. Students are required to decide the minimum selling price for each of the four products and the basis for inventory valuation. ... More

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  3. Barista Coffee Company Limited

    Authors: Jaiswal, Anand Kumar; Sarin, Sharad; Patro, Sanjay;

    Reference No: MAR0387 Pages: 21 Published on: 20, August, 2007

    Abstract: Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors contributing to the growth of Barista. It discusses the dilemma faced by ... More

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  4. FoodWorld (D): Design of MIS

    Authors: Gupta, Achin; Parikh, Anurag; Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

    Reference No: MAR0325(D) Pages: 12 Published on: 1, January, 2000

    Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More

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  5. CavinKare Private Limited (A): Challenges of Sustaining Growth and Expanding Business

    Authors: Jaiswal, Anand Kumar;

    Reference No: MAR0385(A) Pages: 22 Published on: 17, August, 2007

    Abstract: CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded sustained high growth over the years. Its business model has included converting important consumer insights into superior products, ... More

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  6. CavinKare Private Limited (B): Entry into Soaps and Detergents Market

    Authors: Jaiswal, Anand Kumar;

    Reference No: MAR0385(B) Pages: 13 Published on: 17, August, 2007

    Abstract: CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. ... More

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  7. Kanpur Confectioneries Private Limited (B)

    Authors: Dixit, M R; Vandana Dixit;

    Reference No: BP0268(B) Pages: 8 Published on: 19, November, 2001

    Abstract: This case describes the experience of Kanpur Confectioneries Private Limited (KCPL), a family managed company, in being a contract manufacturer for A-One Confectioneries Private Limited. The alliance had worked to the advantage of KCPL. It had prospered as a profitable contract manufacturer. It had used the surplus to diversify into ... More

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  8. Indian Products Limited (B): Plan of Data Analysis and Inference Building

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(B) Pages: 10 Published on: 14, December, 1994

    Abstract: The case is a continuation of Indian Products Limited (A): Plan for Data Analysis. It describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in case (A). The objectives were to assess whether an opportunity ... More

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  9. Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions

    Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita;

    Reference No: MAR0389 Pages: 9 Published on: 9, November, 2007

    Abstract: This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt Benckiser India Limited introduced a number of brand extensions. Some of these extensions ... More

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  10. Dettol: Managing Brand Extensions

    Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita; Kothari, Dhwani;

    Reference No: MAR0388 Pages: 32 Published on: 20, August, 2007

    Abstract: This case is about the evolution of a parent brand and its subsequent extension into different product categories. Dettol as a brand has received immense trust and loyalty from consumers. Since the 1930s when Dettol was introduced in India, it has steadily created a deep entrenched position in the mind ... More

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  11. Chemical Products Limited (B) - Research Design

    Authors: Jain, Abhinandan K;

    Reference No: MAR0421(B) Pages: 6 Published on: 8, June, 2011

    Abstract: The case describes briefly the problem definition stage and details of the research plan for collecting information to address the question: "whether to set up a plant for manufacturing synthetic menthol through the process invented by the R&D Division of Chemical Products Limited?". The plan includes a description of ... More

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  12. Chemical Products Limited (A) - Defining a Research Problem

    Authors: Jain, Abhinandan K;

    Reference No: MAR0421(A) Pages: 6 Published on: 8, June, 2011

    Abstract: The case describes the decision situation of assessing whether to set up production facilities for producing synthetic menthol. The context covers the description of the company, the product : menthol, production process of menthol, international trade, and government environment. The rest of the case describes the decision problems, research problems, information ... More

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  13. Emami's Fair and Handsome Fairness Cream

    Authors: Sahoo, Debajani; Vyas, Preeta H;

    Reference No: MAR0386 Pages: 15 Published on: 20, August, 2007

    Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More

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  14. Parle Bisleri at Crossroads

    Authors: Palan, Harit; Jayaswal, Sachin; Jaiswal, Anand Kumar;

    Reference No: MAR0419 Pages: 22 Published on: 15, October, 2010

    Abstract: Parle Bisleri enjoyed the market leadership in the Indian packaged water industry for nearly two decades. However, it gradually lost a significant market share to global players like Coca-Cola and PepsiCo, ultimately ceding its market leadership to Kinley, a rival brand by Coca-Cola. This case tries to capture the factors ... More

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