Reference No: BP0317Pages: 7Published on: 14, July, 2006
Abstract: The case describes the situation faced by an Executive Sales Officer in justifying the investment in the dealership faced with low sales and mounting competition for improving the performance of the dealership. The case describes the infrastructure available at the outlet, the market in and around the dealership, competitor performance, ... More
Reference No: CIPR0001(B)Pages: 9Published on: 1, December, 2006
Abstract: Banks have an important role to play in infrastructure development in India through project financing. The case deals with the risks associated with a government led transport infrastructure project from lenders perspective. A large public bank has to decide on financing the bus rapid transit system (BRTS) proposed for Ahmedabad. ... More
Reference No: CMA0019Pages: 9Published on: 1, January, 1964
Abstract: The manager of the cotton ginning factory is considering whether he should replace old gins with modern ones. The teaching focus is on the problems of processing the innovation needed. ... More
Reference No: CMA0038(B)Pages: 8Published on: 1, January, 1965
Abstract: The Manager of Agricultural Chemical section of the International Divisions of the Consolidated Food Manufacturing Inc. reviews the marketing prospects of fertilizer in India. The teaching strategy is to develop a market research programme. ... More
Reference No: CMA0042Pages: 20Published on: 1, January, 1965
Abstract: The owner of Pandya Farms was wondering whether he should expand the production of hybrid maize seed in view of the state government entering the business. He was also worried by the attitude of the political workers regarding the pricing of hybrid maize seed as they did not differentiate in ... More
Reference No: CMA0051Pages: 12Published on: 18, October, 1966
Abstract: The case is about various cost concepts in lift irrigation. It brings out the difference between fixed cost variable cost. The concepts of incremental cost, opportunity cost, etc. are also tackled. The costs of lift irrigation by different sources of farm power are compared. ... More
Reference No: CMA0060Pages: 8Published on: 26, December, 1966
Abstract: The case is on planning, implementation control concepts applied to seed multiplication programmes. It brings out the factors affecting block-level seed multiplication programmes. A technical note on seed multiplication is required. ... More
Reference No: CMA0070Pages: 11Published on: 7, November, 1966
Abstract: The case deals with two major issues, viz. product mix pricing policy of a dairy unit. It brings out differences between long-term objectives and short-term objectives of that dairy. The management is faced with the problem of having its proper share in the milk-market of Belapur. This situation leads to ... More