Most Popular cases

Authors: Goyal, R C;

Reference No: P&IR0011(E) Pages: 12 Published on: 1, January, 1966

Abstract: Deals with the hardening of the Guild's attitude in negotiations, and its taking a stand on the seniority issue. ... More

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Authors: Raghuram, G; Sridharan, R; Mahadevan, Vijayalakshmi;

Reference No: PSG0057 Pages: 16 Published on: 1, January, 1989

Abstract: This case examines the interaction between the Pallavan Transport Corporation and some of the agents in the environment like the consumer, the Madras Municipal Corporation, the Madras Metropolitan Development Authority, the Finance Department, and the Home Department. ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0009 Pages: 31 Published on: 27, August, 2012

Abstract: As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, ... More

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Authors: Kaul, Asha; Chaudhri, Vidhi;

Reference No: COMM0012 Pages: 11 Published on: 16, November, 2015

Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More

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